Proof
2008—2012
1,000+ door-to-door sales
Before any of this, I was VP of Sales at EcoGuard Pest Management at its inception. For four years, I built and led the original sales team. Fastest growing pest control company in Sacramento during my tenure, driven almost exclusively through door-to-door sales.
2011—2019
My agency was acquired
Built my first agency, Websauce, with no previous agency experience. Grew it until it was acquired by White Rabbit Group in 2019. Joined as a Partner. Been there ever since.
2019—2026
17 → 100+ full-time employees
When I joined White Rabbit Group, we were 17 people. Through the systems I built and the revenue generated, we scaled past 100 full-time employees.
2019—2026
400+ cold outreach meetings
Personally booked. Built the system that made them possible. Cold email first, then LinkedIn, newsletters, physical gifts, lunch & learns, conferences. Eventually oversaw 1,000+ through the sales team I built.
2019—2026
160+ agency partners closed
I refined how we positioned ourselves and built the system for finding and closing new partners. This was the primary driver behind 5x revenue growth from 2019 to 2026.
2019—2026
300+ direct clients
In addition to our agency partner program, I built a referral program that drove many direct clients, including Spotify, Carl's Jr, Microsoft, Match.com, The Game Awards, Unreal Snacks, and more.
The problem
Most agency owners have the same problem. They're the only reason the business makes money. Every deal, every relationship, every sale goes through them. They call it "business development" but it's actually five totally different jobs.
Marketing. Content, conferences, case studies, newsletters—the consistent one-to-many communication that gets people to know you exist before they need you. It requires consistency and patience. Two things a founder running a business cannot reliably offer.
Partnerships. Getting other companies to recommend you. This only works if you keep showing up. Most owners are good at starting relationships but bad at maintaining them over time.
Outbound. Cold emails and messages to people who don't know you yet. Everyone tries this when business slows down. It requires proactive prospecting with its own cadence and skill set.
Closing. Getting someone to actually sign. This is hard because it depends on trust and people skills that are really hard to hand off to someone else.
Account Growth. Selling more to clients you already have. Way cheaper than finding new ones. Almost nobody focuses on this enough.
That's the work I do. I take the thing the founder has been holding together through personal effort and turn it into something that functions independently of any single person. Including me.
How I Think
I'm not looking for 10% better.
I've seen 10% better. I want to find people building something that makes everyone else say "that'll never work." That's usually how you know it's worth doing.
Every company should be AI-native already.
Not "exploring AI." Not running a pilot. Native. Using it everywhere it makes the work faster or cheaper or more consistent. And so the humans can focus on the moments that actually matter. Then you make those moments so good the client tells someone about it without being asked. AI handles the volume. Humans handle the trust. Most companies have it backwards at this point.
I want to be somewhere that excellence runs through the whole organization.
Not just the sales pitch or client-facing people. How you onboard someone. How you run an internal meeting. How you follow up after a project ends. If excellence only shows up when someone's watching, it's not excellence. It's performance.
I don't care what my title is.
My number one priority: does the system I built produce results? Then after, can someone else run it now? That's it. That's the whole scorecard.
